From onboarding to expansion: Wizville turned Customer Success into long-term growth
For Wizville, onboarding isn’t just a box to be checked — it’s the start of long-term success. And it starts from day one. With Katalyz, they streamlined onboarding, reduced early churn, and set the stage for upsell and cross-sell.
From onboarding to expansion: Wizville turned Customer Success into long-term growth
For Wizville, onboarding isn’t just a box to be checked — it’s the start of long-term success. And it starts from day one. With Katalyz, they streamlined onboarding, reduced early churn, and set the stage for upsell and cross-sell.
- Why onboarding defines long-term success
- How Wizville scaled onboarding with Katalyz
- What changed: 25% faster onboarding, lower churn, higher expansion
The hidden cost of broken onboardings
Wizville’s CS team faced two critical blockers to long-term growth:
- Coordination chaos
At Wizville, onboarding is a complex journey — multiple milestones, many stakeholders, and a huge amount of information to share. Getting everyone aligned and moving forward together takes real orchestration. And keeping customers responsive over time is what truly makes the difference.
- Slipping timelines
Keeping onboarding timelines on track was another major challenge. With multiple stakeholders and parallel workstreams, even small delays could cascade — stretching the process and slowing time-to-value.
- Missed upsell and cross-sell
With many features available and new innovations released every year, the team struggled to fully showcase the platform’s value — and as a result, many upsell opportunities slipped through the cracks.
"Onboarding is the launchpad to customer success. We absolutely had to shift from a lengthy and fragmented process to a clear path and trajectory, that triggers customer engagement and maximum ROI in the shortest possible time."
Setting the stage for success from day one
Wizville turned to Katalyz to make onboarding structured, consistent, and growth-focused.
- Onboarding Playbooks
Ready-to-use templates give every customer the same proven journey, with clear steps, owners, and timelines to keep everything on track. No step gets overlooked anymore. Wizville now delivers high-impact onboarding experiences — no matter the customer, team, or location. - Collaborative Rooms
Each customer gets a personalized, branded digital room — a single place to track onboarding progress, access key resources, and collaborate seamlessly with their Wizville team. By tracking every action directly in Katalyz, the team can stay proactive and follow up efficiently. - Engagement Signals
CS reps have real-time visibility into customer activity — they can see who’s active, which teams are involved, and whether key onboarding resources have been viewed. If engagement drops or critical content is missed, they step in proactively to keep things on track. - Expansion Readiness
By tracking ROI adoption signals, Wizville can identify when customers are ready for cross-sell and upsell discussions — turning onboarding milestones into natural expansion moments.
Turning onboarding into a revenue engine
✔ Faster Onboardings: Onboardings are completed 25% faster, allowing CS teams to handle more accounts — while keeping customers happy with a smoother, more efficient experience
✔ Consistent onboarding quality : Every customer follows the same proven onboarding journey — no matter the rep, team, or location. Consistency drives clarity, adoption, and trust.
✔ Reduced early-stage churn: By guiding every customer through a proven onboarding journey, Wizville drives adoption from day one.
✔ CS Intelligence: Real-time engagement insights give CS teams the visibility they never had — showing who’s engaged, who’s falling behind, and whether key onboarding content has been seen, so CS can act before issues arise.
✔ Faster expansion: Customers reach value faster, and CS teams spot the right moment to introduce new features or plans — turning onboarding into a natural springboard for upsell.
"Thanks to Katalyz, ending repetitive shipments and centralizing information has freed up both our time and our customers' time. The result is clear: faster customer ROI and teams focused purely on value, turning onboarding into a true advantage for growth."
Why Other Tools Didn’t Get the Job Done
Before adopting Katalyz, Wizville already used a Customer Success Platform (CSP).
This CSP is built around capturing usage data.
Katalyz perfectly complements this platform on two core capabilities :
- Providing hands-on playbooks to orchestrate customer-facing interactions during onboarding and throughout the whole customer lifecycle
- Enabling seamless collaboration with customers and turning client signals into actionable, co-created experiences that truly drive adoption and growth.