The champion effect: How Scalability wins faster by selling from the inside

Scalability empowers its champions to sell from the inside — with more than a deck or executive summary. Armed with the right tools, they reach decision-makers faster and secure buy-in from key stakeholders like Executives, Finance and Procurement.

The champion effect: How Scalability wins faster by selling from the inside
What you’ll learn
  1. Why deals stall without structure
  2. How Katalyz turns champions into deal drivers
  3. What Scalability gained: 80% reach decision-makers
The challenge

When champions are weak, deals die

Again and again, the same three obstacles kept Scalability’s deals from closing:

  • Weak champions
    Buyers showed enthusiasm but lacked the influence to build real momentum or secure the deal and deals lost steam before reaching the finish line.

  • No access to decision-makers
    Without influence to involve real power, champions hit a ceiling and deals stalled before they ever reached the real power.

  • Siloed prospect-teams

    Even engaged buyer groups weren’t aligned. Miscommunication and internal disconnects drained momentum and caused deals to stall.

“We had great champions, but they weren’t equipped. Thinking a deck or an executive summary is enough is an illusion — it never gave champions the influence they actually needed to convince decision-makers. Without the right tools, momentum faded and deals stalled before reaching the finish line.”

Maxime Leclerq
Maxime Leclerq
Sales Manager at Scalability
The solution

Giving Champions the Power to Win from the Inside

Scalability adopted Katalyz to turn unprepared champions into A-players — the ones who rally teams, influence decisions, and drive deals across the finish line:

  • Personalized Buyer Rooms

    Forget the email chaos. Champions get a clean, branded digital space to showcase Scalability’s value and bring their teams — especially decision-makers — on board. All key content, demos and timelines are in one place. No silos. No forwarding chains. No friction. Just one shared room where deals move forward, faster.

  • AI engagement Signals
    Reps get real-time visibility into how champions engage. They see who the room is shared with, who actually interacts, and where momentum builds — or stalls. Most importantly, they know exactly when decision-makers enter the conversation and what sparks their interest.

  • Mutual Action Plans

    No more vague next steps or fake misunderstandings. For strategic deals, reps and champions align on a clear, actionable roadmap — easy to share internally, simple to follow, and built to bring decision-makers in early. Everyone’s on the same page and feels accountable, and nothing falls through the cracks.
The OUTCOME

Driving More Revenue by Consistently Reaching Decision-Makers

Real champions — Enthusiastic but unstructured champions become true A-players — equipped to rally their teams, influence decision-makers, and drive deals to the finish line. And the talkers? They're revealed early, before they waste your time.

Decision-Makers Involved — Scalability now reaches decision-makers in 80% of its deals. Why? Because champions gain the tools and arguments to pull them into the conversation early — keeping momentum high and decisions on track.



High momentum — Stronger champions mean stronger internal drive. Deals stay active, conversations move fast, and momentum never fades halfway through.



Team Alignment — Sales, Marketing, and CS rally around one shared process — giving champions consistent messaging, clear materials, and the support they need to reach decision-makers

“That never gave our champions the influence they needed to convince decision-makers. With Katalyz, our champions are no longer trying to do their best. They know exactly how to influence, align stakeholders, and push deals through — fast.”

Maxime Leclerq
Maxime Leclerq
Sales Manager at Scalability
why it matters

Because even great champions can’t sell alone

Even the most enthusiastic champions can’t win the deal alone — especially not with a deck and a vague email thread. It’s an illusion to think that’s enough to drive a decision internally. They’re not sales pros, and they shouldn't have to be. When you hand over your deal without structure, you’re leaving it to chance — and most of the time, it stalls.

Katalyz gives your champions a clear, purpose-built workspace that helps them align stakeholders, bring in decision-makers, and drive the deal across the finish line.