How Nibelis wins with a standout buying experience

B2B sales is harder than ever — 4x more stakeholders than 10 years ago, and 25% longer sales cycles. The real problem? Buyers are overwhelmed and stuck in indecision. Nibelis found the key: a buyer journey that cuts through the noise, truly engages prospects — and leaves competitors behind.

How Nibelis wins with a standout buying experience
What you’ll learn
  1. Why modern buyers get stuck in indecision — and how to guide them out
  2. How Nibelis reshaped its buying experience with Katalyz
  3. What changed: +25% close rate, faster decisions, zero ghosting
The challenge

When ghosting and indecision kill deals

For the Nibelis sales team, it was a pattern they knew all too well: strong interest, clear use case, engaged prospects. Then…silence.

  • Momentum died:
    The interest was real. The deal was promising. But the process killed the pace. Dozens of emails. Endless calls. No progress. Just a slow fade… and a lost deal.
  • Ghosting:
    Despite a strong start, time and too many stakeholders worked against the deal. Interest faded. Indecision crept in. Replies slowed… then stopped. Sometimes, prospects would vanish for weeks. No updates. No answers. And just like that, the deal went cold.
  • Too many stakeholders:
    The more people joined the deal, the harder the decision became. Alignment dragged. Momentum slipped. Each new voice added more risk and more delays.
  • Harsh competition:
    The best product doesn’t always win — it goes to the one that makes buying simple. Simpler, frictionless experiences won out. That’s how competitors pulled ahead.

“Sales has changed dramatically over the past decade. It’s no longer just about sparking interest — it’s about helping buyers cut through indecision and make a choice before the deal dies in silence.”

Vivien Ambert
Vivien Ambert
CSO at Nibelis
The solution

Selling the Way Buyers Want to Buy

With Katalyz, Nibelis built a buying experience buyers actually love — one that feels far different from the outdated processes they were used to

  • Personalized Buyer Rooms: Every prospect gets a branded, personalized workspace that transforms even complex pitches into a clear, compelling experience. It’s more than a deck or a demo — it’s a buying journey they remember, and share.
  • Collaborative Workspaces: Forget endless email threads and scattered files. Prospects can comment, share, and collaborate — all in one place. Everything’s visible. Everyone’s aligned. No more back-and-forth. Just deals that keep moving.
  • AI-Driven Buyer Signals: See exactly which deals are moving — and which are stuck. Real-time engagement analytics give sales leaders the visibility they need to steer the pipeline, prioritize the right accounts, and forecast with confidence.
  • Mutual Action Plan: Sellers and buyers collaborate on a shared roadmap. Everyone knows what’s next. The steps are clear, the milestones are defined, and ownership is shared. No ambiguity. No drift. For buyers, it shows you’re not just selling — you’re following their process, their pace, their priorities.
The OUTCOME

Deals Move. Revenue Follows.

✔ Revenue unlocked — Closing rates jumped 15% in just three months after deploying Katalyz.


✔ Deals keep moving  — No more mid-funnel stalls. Katalyz builds and maintains momentum, keeping prospects engaged and aligned from the first call to close.


✔ Ghosting drops — With everything centralized and easy to follow, the process feels clear and collaborative. Buyers stay active, responsive, and committed. No more silent drop-offs.


✔ Buying made memorable. One single workspace to manage the entire deal — no more scattered email threads, lost files, or endless back-and-forth.


✔ Competitive differentiation — While competitors drown prospects in emails and attachments, you deliver a modern, personalized experience that stands out — and puts your team one step ahead.

“The reason is simple: the buying experience speaks for itself. It’s structured, modern, and easy to engage with — miles ahead of the static, email-heavy processes buyers are used to.You can have the best sales process in the world, but nothing beats the experience Katalyz delivers. That’s what sets us apart — even when the competition has a great product.”

Vivien Ambert
Vivien Ambert
CSO at Nibelis
why it matters

Why do prospects love Katalyz?

Ever wondered what the buying journey really looks like on the buyer’s side?

Chaotic email threads. Buried decks. Endless internal alignment.

Buyers are overwhelmed — and it shows: 75% of B2B buyers say their last buying experience felt overly complex (Gartner).

Meanwhile, sales teams still sell like it’s 2010: scattered emails, bloated decks, endless attachments. Instead of guiding the buyer, they overwhelm them. And most recent tools just digitized the same broken habits. They didn’t rethink the experience.

Katalyz did. It creates a shared space built for how people buy today — simple, visual, and easy to share. One place for key info, comments, collaboration. No chasing. No confusion. Just clarity and momentum.

And that’s exactly why buyers love it. In a sea of clunky sales processes, it stands out — and moves deals forward.

The best part? It’s as easy to use as an email or a webpage. No training. Smart notifications. Everyone stays engaged — at just the right time.